LANDMARK GROUP LEGACY
A journey that began 40 years ago with just 5000 pounds and one man’s ability to transform opportunities into reality. Started with baby steps in 1973 with the baby shop store, the beginning of Mr. Micky Jagtiani’s vision, that is now the Landmark group. The purpose is to create exceptional value for all lives we touch. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value. Today the Landmark group is the largest non-food retail group in Middle East, North Africa & India. Over 55,000 employees, over 2400 stores, presence in 21 countries and over 13 million sq ft of retail space. Landmark Group today is a retail conglomerate of over US$ 6 billion.
Landmark Group in India is one of the leading retail groups in the country having retail formats like Lifestyle, Max, Spar, Home centre, Splash, Funcity, Krispy Kreme, etc under its umbrella. With over 14,000 employees, 55 Lifestyle stores, 154 Max stores, 26 Home Centre stores, 25 exclusive Easybuy stores with presence in over 73 cities and 5.3 million sq.ft of retail space.
Easybuy is the new value format from Landmark Group. Launched in September 2014 with the objective to create a complete family fashion destination in Tier 2 and Metro Suburbs, the format is targeted at the middle class Indian customers.
Our vision is to become the trendsetter for the aspirational “Navbharat” middle class families who are seeking “super styles” at “super prices” and it’s made ‘easy’ through Easybuy.
Easybuy promises “in trend” styles at delightful prices. The Easybuy range has more than 1000 styles in the price range of Rs. 69 to Rs. 699. The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. We have also ensured quality at par to international standards given strong sourcing expertise from Landmark group.
To make this vision a reality, Easybuy has embarked on a franchisee partnered business model with stores of size 5000-7000 sq. ft in high street and malls.
Currently, Easybuy has 25 Exclusive stand-alone stores in South India and is adding a new store every 3 weeks.
Easybuy is also available in Spar Hypermarkets as “shop-in-shop” across Metros. In the next 2 years, Easybuy plans to open close to 50 stores in South India.